Social Media Experience

Social Media Experience

Certification in Fundamentals of Social Media

Proxi Lawrence

Social Media Assistant/Brand Ambassador

2019-2020

Created brand awareness through social media and on-campus marketing in an effort to generate in-office and website traffic.
Through the "12 days of Giveaways" social media campaign that I assisted in from idealization to implementation, we were able to gain over 1,000 new followers in less than two week's time.
Using insights and A/B testing, I was able to develop an idea of what content our followers enjoyed and what brought in the most potential clients.
Amidst the COVID-19 pandemic, my team and I innovated new ways to engage with followers virtually with a "Couch-Ella" Instagram live event that gathered around 50 participants.

Alpha Chi Omega Sorority Social Media Chair

2018-2020

As an elected member of the social media committee for KU's Alpha Chi Omega sorority chapter, I held many roles during my two consecutive years in office, including:

Managed the chapter's VSCO profile where I produced, edited, and published on-brand content that embodied our sisterhood and individual personalities.
Increased engagement by 40% in the first 6 months.
Developed much of the graphic design work for the Instagram, including recruitment graphics, member spotlights, and our "Sister of the Week" Instagram story highlight reel.

The Connection at Lawrence

Social Media Manager

2020-Present

In an effort to engage with and inform current residents and potential residents, I work alongside a team to produce content on the Connection at Lawrence apartment complex Instagram and Facebook. I am responsible for developing and administering social media content that creates an interactive relationship between followers and the company, including giveaways, contests, and games. A primary goal of the social media pages is to showcase the lifestyle residents have at The Connection apartments which we do through resident testimonials and spotlights.

Personal Social Media Projects

Social media serves me as both a creative outlet and a way to connect with and gain inspiration from others. Especially in the last year when we all had to find ways to entertain ourselves at home, I took to social media to share my inner-artist with the world.