Research + Strategy
Objective: Develop a campaign that will increase rabbit's market share to 30% in the next three years.
Objective: Demonstrate an ability to conduct, document, and synthesize research in a conversational tone.
Course: Journalism 560: Message Development
Assignment: Inspire a creative team's messaging for a brand by relaying our research findings and ad objectives in a concise manner.
Course: Journalism 420: Strat Com II: Principles of Advertising and Public Relations
Assignment: Analyze the current fast fashion market and consumer-base.
Course: Journalism 420: Strat Com II: Principles of Advertising and Public Relations
Objective: Synthesize my research to identify the strengths, weaknesses, opportunities, and threats of my anti-fast fashion campaign.
Software used: Canva
Click image to expand
Course: Journalism 420: Strat Com II: Principles of Advertising and Public Relations
Objective: Organize my campaign's various strategies before initiating creative messaging.
Software used: Canva
Click image to expand
.png)
Course: Journalism 420: Strat Com II: Principles of Advertising and Public Relations
Objective: Evaluate the success of my campaign using various measures, such as A/B testing results and analysis of engagement rates.
Software used: Canva
Click image to expand
Course: Journalism 560: Message Development
Objective: Personify the target audience brand using primary and secondary research.
Software used: Canva
Click image to expand
Course: Journalism 560: Message Development
Objective: Develop a brand voice book to outline who the brand is on social media in a slideshow presentation.
Software used: Adobe Photoshop & Canva
Click image to view slideshow
Objective: Research a target audience (single, working millennial women) and form a social media strategy. Then, create two digital banner ads that can be A/B tested based upon the insights.
Strategy:
-
The target audience craves a connection with others, hence the hands reaching for each other.
-
They are single and waiting longer to be married, yet active on dating sites where they are "matched" with people based on their preferences, hence the play on words in the headline.
Software used: Adobe Photoshop & Canva
Click to view 2 images
Objective: Research a target audience (single, working millennial women) and create a print ad with a call-to-action that generates brand awareness among my target audience.
Strategy:
-
The target audience is very future-driven and wants to make an impact on the world. Therefore, I used phrases like, "future self" and "breaking new grounds".
-
They value the quality of ingredients and are very health-conscious.
Software used: Canva
Click image to expand
Course: Journalism 560: Message Development
Objective: Create two digital box ads that can be A/B tested.
Software used: Adobe Photoshop & Canva
Click image to expand
Course: Journalism 420: Strat Com II: Principles of Advertising and Public Relations
Objective: Evaluate the success of my campaign using various measures, such as A/B testing results and analysis of engagement rates.
Software used: Canva
Click image to expand
Course: Journalism 300: Visual Storytelling
Objective: Visually demonstrate the answer to a research question with self-produced photography, charts, and primary research.
Software used: Adobe InDesign
Click image to read
Lawrence domestic violence resource sees increase in need during COVID-19 pandemic
October 1, 2020
